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Innovation

Innovation that makes science easier to use

At Mybeta, we translate research-based knowledge about oat beta-glucan into considered products that are easy to understand, use and integrate into everyday life.

Explore our platform

From raw material to routine

From ingredient to a product that works

A structured innovation process for developing oat beta-glucan into products that work in everyday life.

  1. Raw material

    We select and quality-assure oats with a high beta-glucan content.

  2. Formulation

    Proprietary knowledge and technology are used to optimise function and solubility.

  3. Taste & texture

    We work with a natural taste and a texture suited to liquids or food.

  4. Portion format

    Practical portion formats protect quality and make dosing simple.

  5. Daily routine

    Developed for simple, consistent use – every day, over time.

Oat beta-glucan as a starting point

Oat beta-glucan as a starting point

Since 2017, we have built specialist knowledge of oat beta-glucan – a naturally occurring soluble fibre from oats with well-documented properties.

Through proprietary knowledge and product development, we explore how oat beta-glucan can be used in different product formats while retaining its function.

Mybeta Daily

Science made easier to use

Mybeta Daily is the first commercial product from our innovation platform.

3 g oat beta-glucan per serving

Learn more about Mybeta Daily

Development and knowledge built over time

Sweden

Product strategy, commercial development and parts of product development are led from Sweden.

Singapore

Food technology development, formulation and evaluation of new product formats take place in Singapore, with a focus on quality, function and usability.

Our innovation platform is built on proprietary knowledge, technology and intellectual property developed progressively since 2017.

  • Patents
  • Patent applications
  • Registered trademarks
  • Proprietary knowledge and technology

Collaboration & partnerships

Together, we develop the future of nutrition

We collaborate with organisations that want to develop considered products where science, quality and user experience work together.

info@beta4y.com