Legal & Policies

Mybeta is the brand. Mybeta Holding AB is the seller and is responsible for the beta4y.com website, orders and customer service. Checkout and payment are provided through Shopify. This Privacy Policy describes how we collect, use and disclose personal data when you visit the website, make a purchase, use your account or communicate with us. If there is a conflict between our Terms of Purchase and Use and this Privacy Policy, the Privacy Policy prevails in matters concerning the processing of personal data.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described in this Privacy Policy.

Personal data we collect or process

Personal data means information that identifies or can reasonably be linked to you. The information we process depends on how you use the website, store and customer service.

Contact details including name, address, billing address, shipping address, phone number and email address.

Order and payment information including purchased products, order number, amount, currency, payment status and limited information about the selected payment method. Full payment-card and account details are processed by Shopify and the applicable payment providers and are not available to Mybeta Holding AB.

Account information available through Shopify customer-account functions, such as your name, email address, saved addresses, order history and account settings. Login credentials such as passwords are handled by Shopify and are not available to Mybeta Holding AB.

Purchase history and customer-service records, including products you purchase, return, report as faulty or cancel and the information needed to handle those matters.

Communications with us including information you provide when communicating with us, such as when you submit a customer support request.

Device information including information about your device, browser or network connection, IP address and other unique identifiers.

Usage information, where collected, about how the website is used. Analytics and marketing data are processed only where there is a valid legal basis and, where required, your consent.

Sources of personal data

We may collect personal data directly from you, automatically through the Services, from our service providers and from our partners or other third parties.

How we use your personal data

We use personal data to perform our contract with you, manage orders, payment status, delivery, returns, complaints and customer accounts, provide customer service and remember choices such as language, market and shopping bag.

We may also process personal data for security and fraud prevention, to comply with legal obligations and, where permitted, for analytics and marketing. Electronic marketing and non-essential tracking technologies are used only on the legal basis required by applicable law.

When you register your interest in Mybeta® Daily Complete, we use your name and email address to record your interest, send a confirmation and notify you when the product is available to order. This processing is based on your consent, which you may withdraw at any time by contacting info@beta4y.com. The emails are sent through Resend as our email service provider.

Legal basis

Depending on the purpose, we rely on performance of a contract, compliance with a legal obligation, our legitimate interests or your consent. Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

Orders, payment status, delivery, returns, complaints, subscriptions and requested customer service are processed to enter into or perform our contract with you. Accounting records, tax information and information required by consumer-protection or product-safety rules are processed to comply with legal obligations. Security, fraud prevention, technical troubleshooting and the handling of legal claims are based on our legitimate interests in protecting the business, customers and Services. Non-essential analytics, marketing measurement and electronic direct marketing are based on consent where consent is required.

Required and optional information

Information marked as required at checkout or in a form is needed to process your order or request. If you do not provide it, we may be unable to enter into or perform the contract or handle the matter. Other information is optional.

How we disclose personal data

We may disclose personal data to Shopify and to payment, logistics, IT and customer-service providers that need the information to perform their services, and to public authorities where required by law. Information is disclosed to marketing partners only where there is a valid legal basis.

Relationship with Shopify

Checkout, payment and certain customer-account functions are provided through Shopify. Shopify processes the personal data needed to provide these functions and may engage service providers in other countries. Mybeta Holding AB receives the order and customer information needed to fulfil the purchase, manage the customer relationship and comply with legal obligations.

Cloudflare Turnstile

When you use the interest or withdrawal forms, we use Cloudflare Turnstile, provided by Cloudflare, Inc., to distinguish legitimate visitors from automated traffic and protect the forms and the Service against abuse. Turnstile may process technical signals such as the IP address, TLS fingerprint, browser User-Agent, sitekey and page origin, and generate a verification token. This processing is strictly necessary for the security and bot-protection purpose and is therefore not dependent on consent to analytics or marketing. Our legal basis under data-protection law is our legitimate interest in protecting the website, the forms and users. We do not use this information for analytics or marketing.

Cloudflare may also process signals as an independent controller to improve Turnstile's ability to detect automated traffic. Information may be processed outside the EU/EEA, including in the United States, using the transfer mechanisms and safeguards described by Cloudflare in its privacy information.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. We are not responsible for the privacy, security, accuracy or reliability of those websites.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data about children under the age of majority in your jurisdiction.

Security and retention of your information

No security measures can provide complete protection. Order, payment and accounting information is retained for the period required by accounting and tax law. Customer-service, return and complaint information is retained while the matter is active and afterwards for as long as needed to establish, exercise or defend legal claims. Information from an expression of interest is retained until the availability notification has been sent or you withdraw your consent, and is then deleted when it is no longer needed. Account information is retained while the account is used and afterwards only where needed for another permitted purpose. Consent choices are retained until you change them or we ask you to make a new choice. Information is deleted or anonymised when it is no longer needed.

Your rights and choices

Depending on where you live, you may have the right to request access to, deletion of, correction of or portability of personal data we hold about you. You may also have the right to object to processing, request restriction of processing or withdraw consent where we rely on consent.

You can exercise your rights where indicated in the Services or by contacting us using the details below. We may need to verify your identity before processing your request.

Complaints and international transfers

Please contact us if you have concerns about how we process personal data. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) or the competent supervisory authority in the country where you live. Shopify and other service providers may process personal data outside the EU/EEA. Where the recipient country is not covered by an applicable adequacy decision, we use permitted safeguards such as the European Commission's Standard Contractual Clauses and supplementary security measures where needed. Contact us for more information or a copy of the applicable safeguards.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal or regulatory reasons.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you want to exercise any of your rights, please contact us by email at info@beta4y.com, by phone at +46 79 105 05 05 or by post at Vitmossevägen 1, 554 75 Jönköping, Sweden. Mybeta Holding AB (company registration number 559510-8159) is the controller of your personal data.

1. Scope and contracting party

These Terms of Purchase and Use apply when you, as a consumer, purchase from Mybeta Holding AB through the website. Mybeta is the brand and Mybeta Holding AB is the seller. By completing an order, you accept the terms in force at the time of purchase.

2. Orders and contract formation

After placing an order, you will receive an electronic order confirmation. The purchase contract is formed when the order confirmation is sent. Before delivery, we may correct obvious typographical or pricing errors and decline or cancel an order if the product is unavailable, payment cannot be authorised or there are reasonable grounds to suspect misuse. If a completed payment is affected, the amount will be refunded without undue delay.

3. Product information

Mybeta products are foods intended to be used as part of a varied and balanced diet and a healthy lifestyle. The products are not intended to diagnose, treat, cure or prevent disease. Always read the current ingredient, allergen and preparation information on the product packaging before use.

4. Prices and payment

The current price, currency, any discount, applicable taxes and any delivery charge are shown before the order is completed. Available payment methods are shown at checkout. Checkout and payment are provided through Shopify and the applicable payment providers. For subscriptions, the price, delivery interval and recurring-payment terms are shown before the purchase is confirmed.

5. Delivery

We deliver to Sweden and the EU countries available for selection at checkout. Available delivery options, delivery charges and the estimated delivery time are shown before the order is completed. Stated delivery times are estimates and may be affected by factors such as public holidays and carrier handling. If no specific delivery time has been agreed, we will deliver without undue delay and no later than 30 days. If delivery is delayed, your rights under mandatory consumer law apply.

6. Faulty or damaged products

If a product is faulty, damaged or does not match the order, contact info@beta4y.com as soon as possible. Include the order number, a description of the issue and photographs where relevant. These terms do not affect your statutory rights in relation to faulty goods.

7. Right of withdrawal and returns

As a consumer, you normally have a 14-day right of withdrawal beginning on the day you receive the goods. Notify us clearly within the withdrawal period using our Right of Withdrawal form or by emailing info@beta4y.com. After notifying us, return the goods within 14 days. You are responsible for the return-delivery cost unless the return concerns faulty or damaged goods.

The right of withdrawal does not apply to sealed goods that are not suitable for return for health-protection or hygiene reasons once the seal has been broken. Please handle the product carefully and leave the seal intact if you may wish to exercise the right of withdrawal. Further instructions and the return address are available in the Return and Refund Policy.

8. Refunds

For a valid withdrawal, we will refund the payments covered by the withdrawal, including the cost of standard delivery, no later than 14 days after receiving your notice. We may withhold the refund until the goods have been returned or you provide evidence that they have been sent back. The refund will be made using the same payment method used for the purchase unless expressly agreed otherwise. We may deduct any loss in value caused by handling beyond what is necessary to establish the nature, characteristics and functioning of the goods.

9. Subscriptions and pre-orders

Where a product is offered as a subscription or pre-order, our Subscription and Cancellation Policy also applies. Specific terms concerning price, interval, automatic renewal and cancellation are shown before the order is completed.

10. Liability

Mybeta Holding AB is liable in accordance with mandatory consumer law. We are not responsible for delays or failures caused by circumstances beyond our reasonable control, but this does not limit any rights you have under mandatory law.

11. Governing law and disputes

Swedish law applies without restricting the protection afforded to you by mandatory consumer law in the country where you live. Please contact us first if you have a complaint. You may also refer a dispute to the Swedish National Board for Consumer Disputes (ARN) or a competent court.

12. Company information

Mybeta Holding AB Vitmossevägen 1 554 75 Jönköping Sweden Email: info@beta4y.com Phone: +46 79 105 05 05 Company registration number: 559510-8159 VAT registration number: SE559510815901

We use cookies and similar technologies to make the website work, remember your settings, improve the user experience, analyse traffic and, where applicable, support marketing.

Necessary cookies are required for core functions such as cart, checkout, security and language or market settings. Analytics and marketing cookies are used only to the extent they are enabled and permitted under applicable law.

Necessary local storage is used for your language and currency choice, coordination of the bag between tabs and your consent choice. The complete Shopify cart identifier is kept in an encrypted HttpOnly cookie and is not available to the website's JavaScript.

Analytics technologies help us understand how the website is used. Marketing technologies may be used for campaign measurement and more relevant communications. These choices remain disabled until you expressly accept them. Your consent choice is stored for no more than six months before we ask you to decide again.

If you consent to analytics, we use Google Analytics to measure visits, sessions and how pages are used. The service may then set first-party cookies, including _ga, and process information such as approximate location, browser and device details. Google Analytics is not loaded before you provide analytics consent.

To protect the withdrawal form against automated abuse, we use Cloudflare Turnstile as a strictly necessary security technology. It is used for security and bot-protection purposes, not for analytics or marketing. Further information is provided in the Privacy Policy.

You can change or withdraw your consent at any time using Cookie settings in the footer. You can also manage or block cookies in your browser. If you block necessary storage, parts of the website or checkout may not work properly.

More information about how personal data is processed can be found in our Privacy Policy.

We deliver Mybeta products to Sweden and the EU countries available for selection at checkout.

Available delivery options, delivery charges and the estimated delivery time are shown at checkout before the order is completed. Stated delivery times are estimates and may be affected by factors such as public holidays and carrier handling.

If no specific delivery time has been agreed, we will deliver without undue delay and no later than 30 days. If delivery is delayed, your rights under mandatory consumer law apply. Contact us at info@beta4y.com if you have questions about a delivery.

As a consumer, you normally have a 14-day right of withdrawal beginning on the day you receive the product. You do not need to give a reason. Notify us clearly within the withdrawal period using our Right of Withdrawal form or by emailing info@beta4y.com.

The right of withdrawal does not apply to sealed goods that are not suitable for return for health-protection or hygiene reasons once the seal has been broken. If the seal is intact, package the product securely for return and handle it carefully. Send the product back within 14 days after notifying us of your withdrawal.

You are responsible for the return-delivery cost unless the product is faulty, damaged upon delivery or subject to a valid complaint. In those cases, Mybeta Holding AB will cover the reasonable return-delivery cost.

For a valid withdrawal, we will refund the payments covered by the withdrawal, including the cost of standard delivery, no later than 14 days after receiving your notice. We may withhold the refund until the product has been returned or you provide evidence that it has been sent back. The refund will be made using the same payment method used for the purchase unless expressly agreed otherwise. We may deduct any loss in value caused by handling beyond what is necessary to establish the nature, characteristics and functioning of the product.

To initiate a return, contact us at info@beta4y.com.

Return address

Mybeta Holding AB Vitmossevägen 1 554 75 Jönköping Sweden

Some products in our store may be offered as subscriptions or pre-orders. This policy describes how these purchases work and how you can change or cancel them.

Subscriptions

When you subscribe, you receive recurring deliveries according to the interval and frequency you select at the time of purchase. Your payment details are stored securely and charged automatically before each upcoming delivery, unless you have chosen to pay in advance.

Some subscriptions renew automatically until cancelled. You can change or cancel your subscription at any time. Information about how to manage your subscription is included in your order confirmation and in the emails sent in connection with the subscription.

If you need help changing or cancelling a subscription, you can contact us at info@beta4y.com. Returns and refunds for subscription orders are handled according to our Return Policy.

Pre-orders

When you place a pre-order, you purchase a product that is not yet in stock or has not yet launched. We may charge all or part of the amount at the time of order or reserve your payment method for future charging when the product is ready to ship.

You may cancel a pre-order as long as it has not yet been shipped. If the product has already been shipped, our standard Return Policy applies. Any estimated delivery dates for pre-ordered products are preliminary and may change.

Contact

If you have questions about subscriptions or pre-orders, you are welcome to contact us at info@beta4y.com.